A Master of Business Administration (MBA) degree is a popular choice for those looking to improve their job prospects and enter the job market with a high potential for good salaries in various industries. Many consider an MBA degree a necessary foundation for a successful career in business. However, a mixture of foundational skills and specialized learning can make all the difference when it comes to MBA programs that adequately equip students to thrive.
One such program is the online MBA with a Concentration in Marketing from the University of Northern Colorado (UNC). This fully online program has a focus in marketing to prepare its graduates for the demanding and exciting roles available for business-minded marketing professionals. This specialized MBA gives students an edge in the job market by offering practical training and insights into their area of interest.
What to Expect From an Online MBA Degree in Marketing
An online MBA degree in marketing covers the foundations needed for entering a role in business and also delves into more specific marketing tools. UNC’s program offers both foundational and specialized courses to cater to students’ needs.
There exist several popular specializations for MBA degrees. Students must consider a number of pros and cons for both general and specialized MBAs, as one Medium article notes. Though both routes offer valuable opportunities, such as establishing a business network and gaining practical experience, a specialized MBA gives less generalized information in favor of in-depth learning in a specific area.
For a student who knows what they want to do after they graduate, a specialized business degree ultimately opens more doors in a specific field. “Brand management, digital marketing, market research, or product management” are popular next steps for those graduating with MBAs in marketing, according to Medium.
Why Earn a Marketing MBA Online?
Experts agree that earning an MBA in marketing can improve graduates’ career prospects, leadership skills, business knowledge and business network, all while being in the supportive hub of studying. Online learning, such as that offered by UNC’s program, provides all these opportunities alongside a flexible and convenient structure.
While there are many clear benefits to pursuing an advanced business degree, hiring managers may ask graduates why they pursued specialized MBA degrees. Indeed offers insights about the purpose of these questions: to identify applicants’ motivation and interests, assess their commitment to achieving goals and determine their suitability for the role.
Indeed also advises preparing a short, direct answer that expresses genuine interest in marketing while also showing why the applicant is motivated to succeed after graduating with this type of degree. These small steps can help a prospective job applicant go far, leveraging their educational background and ultimately getting a foot in the door for a relevant and exciting professional role.
Prepare for Success in the World of Business Marketing
In conclusion, those interested in increased job prospects, specialized knowledge, an expanded network and high salaries should consider an MBA in marketing. PayScale lists the average salary of graduates of these degrees as $99,000 per year. Aside from earning potential, there are many positive outcomes to these types of degrees, such as time to reflect on one’s goals and sense of purpose.
A quality MBA education helps individuals find their path and prepare for a serious professional future. UNC’s online MBA in Marketing program does so by offering core business courses and specialized marketing courses, such as Consumer Behavior, Digital Marketing and Services Marketing Strategy. For those ready to take the next steps in their marketing and business education, such a program provides invaluable insight and practical tools for success.
Learn more about UNC’s online MBA with a Concentration in Marketing program.
