Master of Business Administration with a Concentration in Marketing Online

marketing professionals gathered around a conference table holding and examining a variety of documents including one with graphs on it.

Prepare for leadership roles by expanding your combined business and marketing acumen through our MBA in Marketing online. Expand your career opportunities while gaining a deeper understanding of services marketing.

Program Overview

Learn what our MBA in Marketing online program can do for you

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$24,102* Total Tuition

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12 months Program Duration

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36 Credit Hours

*Includes tuition and fees.

Enhance your opportunities for leadership roles and broaden your marketing expertise by completing an online MBA with a Concentration in Marketing. This unique MBA focuses on services marketing so you will better understand how to market services to professionals.

You will sharpen your knowledge of consumer psychology, digital marketing and services marketing strategy, as well as personal branding, consumer panels, marketing analytics, A/B testing, CX, UX and experience design. You’ll always get the support you need with UNC faculty, who are committed to answering your questions and providing mentorship.

Core curriculum in this online marketing MBA degree consists of studies in ethical leadership, managerial accounting, economics, international business, data analytics and visualization, strategic management, advanced finance and more. You will study organizational topics such as motivation, team dynamics, conflict and culture, and gain an in-depth view of leadership.

To help ensure your success in this MBA degree online, you are required to take three free foundation modules—Foundations of Economics, Foundations of Finance and Foundations of Accounting—on a pass-fail basis.

In this online Master of Business Administration program, you will learn:

  • Relationship of psychological and behavioral economic theories to consumer behavior
  • Digital marketing and its impact on strategic marketing initiatives
  • Competitive advantages of services marketing
  • Experience design, marketing analytics and consumer psychology
  • Relationship of psychological and behavioral economic theories to consumer behavior
  • Digital marketing and its impact on strategic marketing initiatives
  • Competitive advantages of services marketing
  • Experience design, marketing analytics and consumer psychology

Career opportunities with an online marketing MBA:

  • Marketing Manager
  • Market Research Analyst
  • Marketing Specialist
  • Sales Manager
  • Public Relations Specialist
  • Marketing Manager
  • Market Research Analyst
  • Marketing Specialist
  • Sales Manager
  • Public Relations Specialist

UNC's Kenneth W. Monfort College of Business has earned prestigious accounting and business accreditation from AACSB International and is the first and only business program to receive the Malcolm Baldrige National Quality Award from the Office of the President of the United States.

Tuition

Learn more about our affordable tuition

Tuition for the MBA with a Concentration in Marketing online degree program is the same for in-state and out-of-state students. For the MBA core courses, there is a $48 fee per course with the exception of MBA 656; this course has a $78 fee. These fees are included in the Per Program tuition listed below.

Ranked as the #10 affordable online MBA with no GMAT requirement by Discover Business, 2024

Calendar

Our course schedule is designed for flexibility

With several start dates to choose from each year, the MBA in Marketing gives you flexibility and convenience. Choose the start date that's best for you.

SessionProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment Deadline
Summer 15/6/244/22/244/29/245/8/245/9/24
Summer 26/24/246/10/246/17/246/26/246/27/24
Fall 18/26/248/12/248/19/248/28/248/29/24
Fall 210/21/2410/7/2410/14/2410/23/2410/24/24

Have Questions or need more information about our online programs?

Read to take the rewarding path toward earning your degree online?

Admissions

Find your fit in our online Master of Business Administration – Marketing program

The UNC online MBA program has specific requirements that you must meet to apply. Please review the requirements below.

The requirements include:

  • Bachelor’s degree from a regionally accredited college or university
  • No work experience required with 3.0 GPA
  • No GMAT required with 2.5 GPA if all admission guidelines are met

To satisfy the requirements for admission:

Earned a bachelor's degree from a regionally accredited college or university. Applicants who have earned a higher degree from an accredited institution without receiving a bachelor's degree (i.e. Pharm D) may be eligible to apply without the conferral of a bachelor's degree.

If you are still completing your bachelor's degree at the time you apply, admission will be based on your current cumulative GPA, and you will need to resubmit your official transcript (showing your conferred degree and final GPA) during your first semester. If your final GPA fell below 3.00, you will be given additional requirements as defined by the academic program that must be met within one calendar year to remain enrolled at UNC.

  • At least a 3.0 GPA in the most recent degree received with no work experience. A 2.75 to 2.99 GPA in the most recent degree received with at least three years of professional work experience. A 2.5 to 2.74 GPA in the most recent degree received with at least six years of professional work experience.
  • No GMAT is required; however, applicants who fall outside admissions and work experience guidelines will be reviewed by the MBA program director to determine if a passing GMAT score may be required to qualify for admission to the MBA program. These applicants will be notified by the MBA program with the result of that review.

Transcripts

Request one official transcript from any accredited college or university where a bachelor's degree or higher was earned (if you have earned multiple degrees, bachelor's level or higher, an official transcript is required from each college or university where a degree was conferred).

If you received a degree from UNC, you do not need to request a transcript from UNC.

The Graduate School & International Admission Office reserves the right to request that applicants provide official transcripts from other colleges or universities as needed.

Exceptions:

  • If an applicant intends to use Veteran's Education Benefits, an official transcript from all colleges or universities attended will be required in order to maintain compliance with Veteran's Affairs policies.

Official transcripts from U.S. institutions should be sent via mail directly from the educational institution in an unopened, sealed envelope or through an electronically secure digital program from the issuing institution. Mailed transcripts should be sent to:

Office of Admissions
Campus Commons
1051 22nd St
Campus Box 10
Greeley, CO 80639

Electronic transcripts from U.S. institutions should be sent directly from the educational institution to: [email protected].

The Graduate School and International Admission does not accept email, scanned or PDF transcripts directly from applicants. All official transcripts, submitted as part of the application process, are retained by UNC and not returned to applicants or admitted students.

UNC retains submitted transcripts, from institutions other than UNC, for admitted students for up to five years after graduation or date of last attendance at UNC. Transcripts provided by applicants who were not admitted, denied admissions or did not complete their application are destroyed after one year. The Graduate School will make every attempt to use previously-submitted transcripts if they are within these timeframes. However, if the Graduate School cannot locate previously submitted transcripts, the transcripts fall outside the timeframes listed above, or they are considered illegible, applicants must provide new transcripts.

Applicants with academic credentials from outside the U.S. will need to follow the requirements for submission of foreign transcripts. Click on the Transcripts tab for information about international transcripts.

Have a question? Call us at 844-750-8885.

Courses

Read about our online MBA in Marketing courses

The MBA with an Emphasis in Marketing online curriculum is comprised of 12 courses (36 credit hours), including 24 credit hours of MBA core courses, 9 credit hours of Marketing emphasis courses, and 3 credit hours of elective courses.

To help ensure your success in the program, you are required to take three free foundation modules—Foundations of Economics, Foundations of Finance and Foundations of Accounting—on a pass-fail basis.

You must take the following courses.
Duration: 7 weeks
Credit Hours: 3
Data analytics considers methods for structuring and manipulating large databases, extracting usable datasets and performing statistical and textual analysis to support decision- making. Exploratory, confirmatory and predictive analytics will be examined. Data visualization considers techniques to communicate statistical and operations information efficiently through graphical techniques. This includes dashboards, charting, plotting and mapping methods.
Duration: 7 weeks
Credit Hours: 3
This course examines the concepts, applications, and uses of managerial accounting in managerial decision-making for managers and other internal users.
Duration: 7 weeks
Credit Hours: 3
Examines application of microeconomic analysis used in managerial decision-making. Topics include demand analysis, cost and production functions, and behavior of competitive and non-competitive markets with applications to various business decisions.
Duration: 7 weeks
Credit Hours: 3
Examines organizational behavior topics such as motivation, team dynamics, perception, power, politics, conflict, and culture, with an in-depth view of leadership.
Duration: 7 weeks
Credit Hours: 3
This course provides a capstone experience through techniques and tools needed for effective strategy. Students integrate concepts, theories, and tools to develop comprehensive strategies in a variety of business environments.
Duration: 7 weeks
Credit Hours: 3
This course focuses on the mechanics of globalization and the mastery of business strategy, operation and practices from a global perspective. It explores national differences in political economy, culture, ethics, and their implications in international management and how to integrate such differences into a global strategy.
Duration: 7 weeks
Credit Hours: 3
This seminar course involves the analysis of the marketing concepts, functions and principles involved in planning, implementing and evaluating the total marketing programs of various organizations. Elements of the marketing process, including environmental impacts, building and managing brands and analyzing marketing strategies in delivering the best customer value will be the focus in this course.
Duration: 7 weeks
Credit Hours: 3
Course topics include time value of money, risk and return, capital budgeting, financial analysis and modeling, capital structure, working capital management, and international corporate finance. Advanced topics make use of case studies and/or simulation.
You must take the following courses.
Duration: 7 weeks
Credit Hours: 3
In this class, we discuss why consumers behave the way they do. Using these theories developed primarily in psychology, behavioral economics, and marketing, we will try to predict how consumers will respond in different settings. This course uses readings (both books and articles) to drive insights and generate discussion.
Duration: 7 weeks
Credit Hours: 3
The Internet and advances in technologies for e-commerce, web design, mobile marketing, social media marketing, content marketing, search engine marketing, and web analytics/measurement are transforming how companies, brands, and individuals plan and practice strategic marketing. This course provides students with an understanding of how marketing is adapting and integrating these changes for the digital age.
Duration: 7 weeks
Credit Hours: 3
Expand on fundamental concepts of marketing in relation to service industry settings. A second theme of the course focuses on the role of service in manufacturing businesses. Currently, many firms in the manufactured goods sector see service as the basis for attaining a sustained competitive advantage.

General Elective – Choose Any 3 Credit Course

Duration: 7 weeks
Credit Hours: 3
Covers analytic techniques for decision making in accounting. Students in MBA 611 will learn the primary data analytics methods employed in accounting and will plan and conduct analyses of accounting data. Students will visualize and communicate results of analyses of accounting data, with emphases on managerial and financial accounting contexts.
Duration: 7 weeks
Credit Hours: 3
This course is designed for students with accounting undergraduate degrees who want to prepare to become CPAs. Students in MBA 612 will prepare to pass the new CPA exam. The course is a rigorous and condensed CPA exam preparation course.
Duration: 7 weeks
Credit Hours: 3
Covers the analysis and interpretation of financial disclosure data using data analytic techniques. Students in MBA 613 will learn how to conduct important analyses involving profitability, risk, and valuation using various analytical concepts and statistical methods. Students will also use data extraction tools to obtain firm financial data and employ data modification techniques to clean and organize available financial data.
Duration: 7 weeks
Credit Hours: 3
This course covers the detection and prevention of financial fraud using data analytic techniques. Students in MBA 614 will learn to assess and mitigate the risks of financial fraud in modern organizations. Students will identify fraud risks and exposures, learn techniques for detecting and preventing fraud, and conduct fraud risk analyses using data analytics.
Duration: 7 weeks
Credit Hours: 3
Course is patterned after the Project Management Institute concepts of project initiation, planning, execution, monitoring and controlling, and closure. This course also prepares students to take the Project Management Professional certification from the Project Management Institute.
Duration: 7 weeks
Credit Hours: 3
This course explores six sigma - one of the most popular improvement methodologies leveraged by all types of organizations. The course will provide you the knowledge and hands-on experience with the most powerful tools used for six sigma projects. An optional benefit is the opportunity to take a certification exam and earn the Certified Six Sigma Green Belt designation.
Duration: 7 Weeks weeks
Credit Hours: 3
This course explores lean transformation - the number one improvement methodology designed for creating and maintaining a sustainable organization. The course will provide you the knowledge and hands-on experience with the most powerful tools used for lean transformations. An optional benefit is the opportunity to take a certification exam and earn the Certified Six Sigma Green Belt designation.
Duration: 7 weeks
Credit Hours: 3
This course focuses on the improvement of supply chain processes and performance, explores important supply chain metrics, makes clear primary tradeoffs in making supply chain decisions, and presents tools for effective and efficient supply chain management, transportation, warehousing and inventory control, order fulfillment and supply chain coordination.
Duration: 7 weeks
Credit Hours: 3
This course examines healthcare systems, their history and evolution.
Duration: 7 weeks
Credit Hours: 3
The goal of this course is to provide non-financial healthcare managers with the practical knowledge of healthcare finance, budgeting and reimbursement models and the utilization of this information in executive decision-making.
Duration: 7 weeks
Credit Hours: 3
This course will provide students with an overview of the healthcare related managerial issues leaders face. Topics will include ethics, technological trends, role of the generalist vs. specialist and strategic management in healthcare organizations.
Duration: 7 weeks
Credit Hours: 3
Focuses on the creation of a competitive advantage through strategic human resources planning and staffing. Topics include job analysis, recruiting, assessment, succession planning, and retention. Also covers laws and regulations relative to the recruiting process.
Duration: 7 weeks
Credit Hours: 3
Focuses on the effective design of an organization's compensation, total rewards, and performance management systems. Topics include total compensation systems that attract and retain talent, employee benefits and performance management.
Duration: 7 weeks
Credit Hours: 3
Introduces students to the major approaches used for managing both planned and unplanned organizational change. Reviews diagnostic techniques for identifying organizational problems and examines how strategic organizational change can achieve increased quality, productivity, and employee engagement.
Duration: 7 weeks
Credit Hours: 3
A seminar course in various business content areas as need and opportunity arise. Letter graded. Repeatable under different subtitles, no limitations.

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