Master of Business Administration with a Concentration in Marketing Online
Prepare for leadership roles by expanding your combined business and marketing acumen through our MBA in Marketing online. Expand your career opportunities while gaining a deeper understanding of services marketing.
Program Overview
Learn what our MBA in Marketing online program can do for you
$25,038* Total Tuition
12 months Program Duration
36 Credit Hours
*Includes tuition and fees.
Enhance your opportunities for leadership roles and broaden your marketing expertise by completing an online MBA with a Concentration in Marketing. This unique MBA focuses on services marketing so you will better understand how to market services to professionals.
You will sharpen your knowledge of consumer psychology, digital marketing and services marketing strategy, as well as personal branding, consumer panels, marketing analytics, A/B testing, CX, UX and experience design. You’ll always get the support you need with UNC faculty, who are committed to answering your questions and providing mentorship.
Core curriculum in this online marketing MBA degree consists of studies in ethical leadership, managerial accounting, economics, international business, data analytics and visualization, strategic management, advanced finance and more. You will study organizational topics such as motivation, team dynamics, conflict and culture, and gain an in-depth view of leadership.
To help ensure your success in this MBA degree online, you are required to take three free foundation modules—Foundations of Economics, Foundations of Finance and Foundations of Accounting—on a pass-fail basis.
In this online Master of Business Administration program, you will learn:
- Relationship of psychological and behavioral economic theories to consumer behavior
- Digital marketing and its impact on strategic marketing initiatives
- Competitive advantages of services marketing
- Experience design, marketing analytics and consumer psychology
- Relationship of psychological and behavioral economic theories to consumer behavior
- Digital marketing and its impact on strategic marketing initiatives
- Competitive advantages of services marketing
- Experience design, marketing analytics and consumer psychology
Career opportunities with an online marketing MBA:
- Marketing Manager
- Market Research Analyst
- Marketing Specialist
- Sales Manager
- Public Relations Specialist
- Marketing Manager
- Market Research Analyst
- Marketing Specialist
- Sales Manager
- Public Relations Specialist
Tuition
Learn more about our affordable tuition
Tuition for the online MBA Marketing Concentration program is the same for in-state and out-of-state students. For the MBA core courses, there is a $48 fee per course with the exception of MBA 656; this course has a $78 fee. These fees are included in the Per Program tuition listed below.
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA – Marketing | $684 | $2,052 | $25,038* |
Calendar
Our course schedule is designed for flexibility
With several start dates to choose from each year, the MBA in Marketing gives you flexibility and convenience. Choose the start date that's best for you.
| Session | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Deadline |
|---|---|---|---|---|---|
| Spring 2 | 3/10/25 | 2/24/25 | 3/3/25 | 3/12/25 | 3/13/25 |
| Summer 1 | 5/12/25 | 4/28/25 | 5/5/25 | 5/14/25 | 5/15/25 |
| Summer 2 | 6/30/25 | 6/16/25 | 6/23/25 | 7/2/25 | 7/3/25 |
| Fall 1 | 8/25/25 | 8/11/25 | 8/18/25 | 8/27/25 | 8/28/25 |
| Fall 2 | 10/20/25 | 10/6/25 | 10/13/25 | 10/22/25 | 10/23/25 |
Have Questions or need more information about our online programs?
Read to take the rewarding path toward earning your degree online?
Admissions
Find your fit in our online MBA Marketing program
The UNC online MBA Marketing program has specific requirements that you must meet to apply. Please review the requirements below.
The requirements include:
- Bachelor’s degree from a regionally accredited college or university
- No work experience required with 3.0 GPA
- No GMAT required with 2.5 GPA if all admission guidelines are met
To satisfy the requirements for admission:
Earned a bachelor's degree from a regionally accredited college or university. Applicants who have earned a higher degree from an accredited institution without receiving a bachelor's degree (i.e. Pharm D) may be eligible to apply without the conferral of a bachelor's degree.
If you are still completing your bachelor's degree at the time you apply, admission will be based on your current cumulative GPA, and you will need to resubmit your official transcript (showing your conferred degree and final GPA) during your first semester. If your final GPA fell below 3.00, you will be given additional requirements as defined by the academic program that must be met within one calendar year to remain enrolled at UNC.
- At least a 3.0 GPA in the most recent degree received with no work experience. A 2.75 to 2.99 GPA in the most recent degree received with at least three years of professional work experience. A 2.5 to 2.74 GPA in the most recent degree received with at least six years of professional work experience.
- No GMAT is required; however, applicants who fall outside admissions and work experience guidelines will be reviewed by the MBA program director to determine if a passing GMAT score may be required to qualify for admission to the MBA program. These applicants will be notified by the MBA program with the result of that review.
- Waived Graduate School application fee for all current UNC students and alumni. Application fee waiver applies only to the UNC Graduate School application. Any students applying to programs with a Centralized Application Service (CAS) application will still need to pay for the CAS application.
Transcripts
Request one official transcript from any accredited college or university where a bachelor's degree or higher was earned (if you have earned multiple degrees, bachelor's level or higher, an official transcript is required from each college or university where a degree was conferred).
If you received a degree from UNC, you do not need to request a transcript from UNC.
The Graduate School & International Admission Office reserves the right to request that applicants provide official transcripts from other colleges or universities as needed.
Exceptions:
- If an applicant intends to use Veteran's Education Benefits, an official transcript from all colleges or universities attended will be required in order to maintain compliance with Veteran's Affairs policies.
Official transcripts from U.S. institutions should be sent via mail directly from the educational institution in an unopened, sealed envelope or through an electronically secure digital program from the issuing institution. Mailed transcripts should be sent to:
Office of AdmissionsCampus Commons
1051 22nd St
Campus Box 10
Greeley, CO 80639
Electronic transcripts from U.S. institutions should be sent directly from the educational institution to: [email protected].
The Graduate School and International Admission does not accept email, scanned or PDF transcripts directly from applicants. All official transcripts, submitted as part of the application process, are retained by UNC and not returned to applicants or admitted students.
UNC retains submitted transcripts, from institutions other than UNC, for admitted students for up to five years after graduation or date of last attendance at UNC. Transcripts provided by applicants who were not admitted, denied admissions or did not complete their application are destroyed after one year. The Graduate School will make every attempt to use previously-submitted transcripts if they are within these timeframes. However, if the Graduate School cannot locate previously submitted transcripts, the transcripts fall outside the timeframes listed above, or they are considered illegible, applicants must provide new transcripts.
Applicants with academic credentials from outside the U.S. will need to follow the requirements for submission of foreign transcripts. Click on the Transcripts tab for information about international transcripts.
Have a question? Call us at 844-750-8885.
Courses
Read about our online MBA in Marketing courses
The curriculum for the MBA Marketing online degree program is comprised of 12 courses (36 credit hours), including 24 credit hours of MBA core courses, nine credit hours of marketing concentration courses and three credit hours of elective courses.
To help ensure your success in the program, you are required to take three free foundation modules—Foundations of Economics, Foundations of Finance and Foundations of Accounting—on a pass-fail basis.
General Elective – Choose Any 3 Credit Course
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