The marketing profession is undergoing a transformation, experiencing significant changes due to the use of artificial intelligence (AI) and advanced technology. These changes alter the makeup of marketing operations, requiring professionals who can adapt to automation, understand consumer tastes and address data privacy concerns.
These trends highlight the need for skilled marketing professionals with advanced degrees, like that offered through the online Master of Business Administration (MBA) with a Concentration in Marketing program from the University of Northern Colorado (UNC). This program prepares students for careers as marketing managers, research analysts and other high-level roles.
High-paying Jobs With a Marketing Degree From UNC
Several high-paying positions within marketing require a blend of strategic thinking and practical application, including the following lucrative career paths. Note that the salary information provided for the advanced marketing roles below is current as of April 2025, but actual salaries will vary depending on factors such as work experience and job location.
- Marketing manager: Oversees marketing campaigns, brand development and team coordination. They analyze market trends, develop budgets and measure campaign effectiveness. Salaries for marketing managers are substantial, with the S. Bureau of Labor Statistics (BLS) reporting a median annual salary of $159,660, reflecting the responsibility of managing a company’s public image and sales growth.
- Market research analyst: Gathers and interprets data to understand consumer behavior and market trends. They use statistical software and analytical tools to provide data-driven recommendations. This role is essential for informing business decisions and predicting future market needs. Median compensation for this role is $76,950 per year, and BLS reports a faster-than-average growth rate for these positions.
- Marketing specialist: Focuses on specific marketing tasks, such as content creation, social media management or digital advertising. They carry out marketing strategies and monitor their performance. This role requires creativity and a strong understanding of current marketing techniques. These professionals earn a median salary of $74,680 per year.
- Sales manager: Leads a sales team, setting targets and developing sales strategies. They analyze sales data, train sales representatives and build client relationships. This position requires strong leadership and communication skills, with the median compensation at $138,060 per year.
- Public relations (PR) specialist: Manages a company’s public image, writing press releases, organizing events and building relationships with media outlets. They handle communication during crises and promote positive brand perception. The ability to create narratives and manage public perception is central to this role. The median yearly salary for PR specialists is $66,750.
UNC’s Online MBA in Marketing: Preparing for Success
The MBA in Marketing online program from UNC prepares students for these roles by focusing on analytical skills, strategic planning and the practical application of marketing principles. Students learn to analyze data, develop marketing strategies and understand consumer behavior. Coursework covers areas such as marketing analytics, digital marketing and strategic brand management.
The curriculum provides students with the ability to understand and respond to the changing market. Students will study data interpretation, which is vital in a field increasingly reliant on analytics. Coursework also includes the importance of ethical considerations in marketing, which addresses the growing concerns surrounding data privacy.
An MBA provides a significant advantage in a competitive marketing field. It shows a commitment to professional development and expertise in advanced business concepts. The program sharpens critical thinking, problem-solving and leadership skills, all essential competencies for high-level marketing positions. An MBA also expands professional networks, connecting students with peers and industry professionals.
Emerging Trends Shaping the Marketing Field
Several emerging trends are shaping the future of marketing. Artificial intelligence (AI) is transforming marketing by automating tasks, personalizing customer experiences and analyzing large datasets. AI-powered tools enable content creation, customer segmentation and predictive analytics. Personalization is also becoming important, with consumers expecting tailored experiences, while marketers are using data to create personalized content, offers and recommendations.
Data privacy concerns are growing, with consumers wanting greater control over their personal information. Marketers must build trust with consumers by being transparent about data collection and usage. The rise of video content and social media platforms continues to influence marketing strategies, with short-form video, influencer marketing and social commerce becoming increasingly popular.
These changes require that marketing professionals stay current with the latest technologies and strategies. UNC’s online MBA in Marketing program prepares graduates to adapt to these changes, providing them with the skills to succeed in the field of marketing.
Learn more about UNC’s online MBA with a Concentration in Marketing program.
